Cielo is a Brazilian financial services and technology company that operates as a payment processing acquirer. In practice, it acts as the bridge between merchants, customers, and card networks, capturing, processing, and settling credit, debit, and Pix transactions.
Based on Cielo's briefing, we identified the corresponding values for each content interest:
Retail: This audience is interested in innovative solutions for their business, such as digital wallets and proximity payments, aimed at convenience and security for their customers. They value the customer experience and seek knowledge about best practices and trends in payments to improve efficiency and customer satisfaction.
New Businesses: This audience is focused on scaling their business into new territories while protecting the loyal customer base they've already built. They're looking for content around best practices, strategies, and technologies that help them improve customer experience and strengthen loyalty — both in their existing markets and as they expand.
With the two new audiences defined, I pulled relevant clusters and keywords from our AI platform to sharpen the image and text prompts. We already had the models, the work was bringing the environment around them closer to each audience while maintaining the ring around them, tied to the campaign. Close collaboration with the Strategy team, who supplied the underlying data, kept the campaign aligned with its objectives and target territories, and the resulting AI-generated images and copy matched exactly what the client needed.
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Retail
