Cielo is a Brazilian financial services and technology company that operates as a payment processing acquirer. In practice, it acts as the bridge between merchants, customers, and card networks, capturing, processing, and settling credit, debit, and Pix transactions.
Based on Cielo's briefing, we identified the corresponding values for each content interest:
Versatile: This audience is interested in innovative solutions for their business, such as digital wallets and proximity payments, aimed at convenience and security for their customers. They value the customer experience and seek knowledge about best practices and trends in payments to improve efficiency and customer satisfaction.
Fast Service: This audience is interested in information on how to speed up and improve customer support. They value quick answers and immediate solutions to their payment-related questions and problems. They are looking for content that shares best practices, strategies and technologies to improve the customer experience and loyalty in their own businesses.
With the two audiences defined, I pulled relevant clusters and keywords from our AI platform to sharpen the image and text prompts. We already had the models, the work was bringing the environment around them closer to each audience while maintaining the ring around them, tied to the campaign. Close collaboration with Growth, who supplied the underlying data, kept the campaign aligned with its objectives and target territories, and the resulting AI-generated images and copy matched exactly what the client needed.
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Versatile
