For the "CHEETOS® Hand" campaign, PepsiCo — an official production partner of Netflix — presented us with a fun narrative challenge starring its iconic character. From there, our Growth team identified the most strategic contexts to expand the creative into new territories. I then generated image and text prompts and used tools such as Firefly, Runway, and Vertex to extend the campaign into the “Streaming” and “Wednesday” universes, adapting and animating the backgrounds and adjusting the supporting text.
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