In this image and text generation project for the “Bora de Uber” (Let's take an Uber) Core campaign, the Growth team identified the most strategic context to expand the creative. From there, I generated image and text prompts and used tools such as Firefly, Runway, and Vertex. In the first row, I explored the Sports universe, creating visuals and copy aligned with that context; in the row below, I expanded into the Routine universe, also adapting the visuals and supporting text. On the left are the default pieces, and on the right are the AI-generated versions.
Default
Jogada Certa
