For the Hypera — Benegrip campaign, the client wanted to explore a delivery strategy based on temperature differences. The logic was: if the user’s location was above 23°C, the creative would display heat-related visuals and copy — represented by a beach scene. If the temperature was equal to or below 23°C, the cold context would appear instead. Both the animated visuals and the heat/cold copy were generated using tools such as Firefly, Runway, and Vertex.
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